History
American context: These websites outline the history of the Golden Rule’s application to business ethics in the United States:
http://www.personal.kent.edu/~jwattles/grbro.htm **
(A history of American Golden Rule entrepreneurs)
http://www.amazon.com/gp/product/0766164926/104-1600420-2299154?n=283155 **
(“The Golden Rule in Business” [classic book written in 1923])
** Websites that specifically discuss the Golden Rule in relation to business ethics